New Amsterdam Vodka, which was introduced in 2011 as a sister brand to New Amsterdam Gin, has grown rapidly to sell more than 5 million cases a year by targeting millennials. Alcohol drinkers could no longer relate the pink coloured alcohol to Vodka for sissy. On 3rd September 2019, Pink Whitney Vodka broke all the stereotypes and launched a fire in the world of premium alcoholic drinks. The brand in October signed a three-year deal to be the official vodka of the NHL, an agreement that put New Amsterdam in a class of sponsorship dominated by alcohol giants such as Anheuser-Busch, Molson Coors, Diageo and Brown-Forman, Ad Age reported. The Pink Whitney Vodka is a celebratory alcoholic drink dedicated to NHL Player Ryan Whitney. New Amsterdam Pink Whitney is the latest result of the brand's effort to reach hockey fans. Marketers are forecast to boost their sponsorship spending on podcasts from $479 million last year to more than $1 billion by 2021, per the Interactive Advertising Bureau and PwC. The streaming platform's "Ebb & Flow" was a series hosted by Jasmine Solano, a music influencer, DJ and New Amsterdam ambassador. The Spittin Chiclets crew has taken over New Amsterdam Vodka to create a spirit inspired by Ryan Whitneys favorite drink: a mix of award-winning New. Last year, New Amsterdam was the first advertiser to get behind Spotify's first branded original podcast series. To reach audiences of younger adults who are a key target market for spirits brands, New Amsterdam has sponsored podcasts like "Spittin' Chiclets," which generates 575,000 downloads an episode, Front Office Sports reported. The campaign also will include ads on Spotify and point-of-sale materials for retail locations. The spots will air next month on NBC Sports to coincide with the new hockey season. Barstool Sports and New Amsterdam will promote Pink Whitney in a campaign that includes 15- and 30-second commercials featuring Whitney and his podcast co-host, Paul Bissonnette.You can definitely taste the pink lemonade in it, the. ![]() The growing trend inspired New Amsterdam to launch the Pink Whitney flavor in bottles marked with Barstool Sports and the "Spittin' Chiclets" logos, Whitney's old jersey number and his catchphrase "What a Legend." Most definitely found my new drink of choice, my favorite way to drink it is straight from the freezer. In response, fans began referring to the "Pink Whitney" in social media posts that went viral, while bars and NHL arenas started serving the cocktail to hockey fans, per the announcement. ![]() Ryan Whitney, the former NHL player who hosts the "Spittin' Chiclets" podcast produced by sports media company Barstool Sports, last year told listeners that his favorite drink was pink lemonade spiked with New Amsterdam.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |